A while back Enquiro released a report based on their eye tracking technology, which is really really cool! It actually shows the patterns of concentration on different areas of the Google search results. This was enormous information for search engine marketers.
This morning I received a press release from Enquiro - they have expanded their research to Yahoo and MSN! Read below… LR
New Enquiro Eye-Tracking Study: Google, MSN, Yahoo Compared
Enquiro Search Solutions has released a new eye tracking study which compares users’ search experiences between Google, MSN and Yahoo.
Kelowna, BC (PRWEB) January 12, 2007 — Enquiro Search Solutions has released a new eye tracking study which compares users’ search experiences between Google, MSN and Yahoo.
Enquiro’s original study used eye tracking technology to quantify what user interactions with the Google search results page looked like. The results were the “Golden Triangle” image which has been discussed extensively. Of course, because the scope of the original study was restricted to Google, that left one big question: What about the other engines?
This new study from Enquiro not only answers that question but attempts to explain the significant differences in search behaviors noticed on Yahoo! and MSN search results pages where the tasks given were the same. We explore the reason for this, which has less to do with the actual relevance of the results themselves and more to do with the perception of relevancy.
We believe it’s very important for marketers to understand the nuances of perceived relevance as it can play an important role in the day-to-day decisions being made so we took the data and boiled it down into some real life strategies for the marketer to boost the performance of a company’s campaigns. We also look at doing a SWOT analysis on a search results page to gain a website’s unfair share of click throughs, look at the impact of position on potential conversions, explore how banner blindness can occur on a search page, show how to use information scent to a website’s advantage in the various sections of the page and quantitatively determine what is the best position to bid for on the page.
http://www.enquiro.com/research.asp
http://www.enquiro.com/eyetrackingreport.asp
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January 12th, 2007
Terrific article! -LR
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If you are an experienced webmaster then you probably know that creating back links to your website is one of the best things that you can do to improve your Search Engine Ranking Placement (SERP). Google openly discusses the importance that their algorithms place on back links and even recommend that webmasters who want to increase their traffĂc use back links. Both Yahoo! and MSN are starting to talk openly about the importance of back links in their search algorithms as well.
There are a number of strategies that you can use to create back links to your website. Some of these strategies include emailing webmasters and asking them to place a link to your website, submitting your site to directories, distributing free reprint articles, and paying for links. All of these have their pros and cons, and some have a better success ratio than others.
How Many Back Links Does Your Website Have?
Take a look at your website and see just how many back links you actually do have. Do this not for only one search engine, but for all search engines where you are trying to get good SERP results. To chĂ«ck your backlinks, simply type into the particular search engine’s box link:http://www.yourdomainurl.com/ . Of course you will replace the yourdomainurl with the name of your own domain.
The more back links that you have to your website, the better off you are. Not only do back links help your SERP, but also the visitors of pages where your back link is listed may just choose to visit your site.
A common mistake that new webmasters make is that they create back links, but they have all of these links pointing to their home page. It is great that you have 50 back links pointing to your home page, but take a look at other pages on your site. How many links are pointing to these pages? The answer is probably zero unless you have utilized deep linking in your link building campaigns.
What Are Deep Links?
Deep links are links that go to specific pages within your website. For example, let’s say that you have a home improvement website that has a large number of pages and articles on it telling people how to do projects. If all of your back links are pointing only to your home page and you have none pointing to specific article pages, then you are not getting the full benefit of your linking activities.
Think about it this way, if I go to your website and find a piece of information that I find particularly helpful or interesting and I want to tell other people about it, how will I do it? When I tell all my friends on my blog about this great page of yours, am I going to link to your home page? No, I am going to copy and paste the actual webpage address out of my browser, into my blog. That is deep linking and what is considered to be natural linking by the search engines.
What Are Natural Links?
Natural links are those links that are created by people other than the website’s marketing team. Suppose I posted a link in my own blog that said that the “most easily understood tutorial, I have read, for creating a php-xml parser” was: http://www.sitepoint.com/article/php-xml-parsing-rss-1-0 , and I put my quoted text into the link. That is a natural link, because I created the link with no prompting from the management at SitePoint.com.
Difficulties In Creating Deep Links
There are a few problems that you will run into when trying to create deep links to your site. One problem is that if you ask a Webmaster of another site to link to you, they will most likely just link to your home page. When you submit to directories, the vast majority of them will only allow you a link to your home page, not a deep link. Even if they do allow you to submit a deep link, they will not allow you to submit 10 deep links.
Success Tips For Creating Deep Links
Deep linking is quite a bit easier when utilizing free reprint articles as a part of your link building campaign. This is because you can put whatever link you want to put in the “About The Author” box. The About The Author box is required to stay intact in all websites that are using your article. If you intend on writing a large number of articles to promote your domain, then you will want to optimize your results by putting a different deep link into the About The Author box for each of the articles that you write.
Another method of doing this is free and easy, but requires a bit of time. Take keywords in each page of the text on your website and make a hyperlink on that word or phrase to another page on your site. This is very easily done if you know how to do basic HTML. The ultimate goal here is to have every page of your website linked to, at least once, by another page on your site. You will want to spread these out among your domain’s webpages, instead of having just a couple of pages linking to the other 50 pages.
Another reason to spread your links across all of the pages of your domain, is that users are likely to be turned off by a page that is almost all hyperlinks; those pages often appear spammy or cluttered. A good idea for any Webmaster is to create these internal deep links when you create a new page. It is much easier to spend a couple of minutes from the beginning, rather than trying to go back and do all of them at a later date.
Incorporate Deep Linking Into Your Linking Strategies
Deep linking is as important a consideration as back linking! It does not matter which page visitors use to enter our websites. If they like what they read on our internal pages, they are more likely to view other pages on our websites. If they view other pages on our website, they are likely to find our homepage, and we will get a chance to tell them why they should buy our products or services.
Deep links to our website help to ensure that the search engines will have good cause to show our internal webpages as well as our homepage. For every page in our website that gets great SERP, our chances of getting a sale are increased significantly.
We have 15 pages on our website, eight of which provide real content to our prospective clients. All eight of these pages have a significant number of back links pointing to them. 48% of our visitors land on our home page. 37% of our visitors land on our internal pages. As a result, 85% of our traffĂc lands on our website as a result of our back links, either directly or through our natural search placement in the search engines. The remaining 15% arrive on our website through bookmarks, personal referrals, and paid listings.
Deep linking works. Give it a shot.
About The Author
Trey Pennewell is part of the Links and TraffĂc writing team. Through their program, the Links and TraffĂc team aims to develop links that are perceived as natural links by the search engines, and they try to develop deep links as well as links to their client’s domain homepage. Read more about the Links and TraffĂc link building philosophy here: http://linksandtraffic.com/x.pl/tutorials/content.html or visit their homepage here: LinksAndTraffic.com.
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December 2nd, 2006
People excel in different areas of specialization. And this
usually depends on their capability and intelligence. Not all
people are born intelligent, or with special gifts. Since the
early times, there are quite a number of people with special
gifts, like the inventors, the musicians, and so on.
One man who is very well known today because of his exceptional
talent and capability is Jay Abraham. He is the CEO and founder
of the Abraham Group Incorporated, located in Los Angeles.
He is even considered as America’s no.1 marketing wizard because
of his ability to boost the success of different business,
income, and wealth. Small or big, it doesn’t really matter.
There are a lot of satisfied testimonials of Abraham’s superb
ability and expertise.
The secret to a business’ success are its hidden assets,
undervalued possibilities, and overlooked opportunities. And
these things can only be identified by Abraham. Aside from this,
he can also identify patterns which limit or restrict the growth
of a particular business. He can look into a business’ marketing
approach and effectively tell what is wrong with it. He is able
to impart to many business owners the concepts which they can
adopt to ensure market competitiveness.
Here are just a few of Jay Abraham’s secret to a successful and
wealthy business venture:
* business owners should learn what they really want, and how
they want to get things done without holding back; some even go
through it all without following the status quo
* every business encounters certain obstacles and problems,
and once you triumph against all this things, you can reach the
peak of success
* always think positive, disregard negative thinking; if you
encounter problems, try to look at them as opportunities or a
solution
* the saying ‘try and try until you succeed’ can do miracles
and it’s definitely true; giving up easily will not take you
anywhere
* business ethics is very important; never compromise, lower
standards, or sell out, take a firm stand in everything you do
* you must be able to believe and commit, and once you have
set a goal or goals, do everything possible to achieve it without
stumbling on others
* you must focus, diversions should not sway you from your
goal; focus on accomplishments
* don’t be afraid to take risks; if you think you can
attain maximum yields and minimum downside, go ahead
* have no fear; move forward, and take chances
These are just some of the secrets that Jay Abraham imparted to
people and business owner. If you absorb all these things, put it
in your mind, then you’re ready to make your way to success.
You can even memorize it if you want. But don’t let it end
there; you must be able to apply it in real life. Incorporate it
in all your undertakings.
Being America’s no. 1 genius, he has his very own website. Feel
free to visit the site, and perhaps you too can discover the way
to success and wealth. Any business undertaking wants to succeed,
and if you think Jay Abraham is the answer, go for it.
Take the chance. And who knows, he’s just the person that
you’re looking for to help you in your business troubles. And
perhaps, your success is just around the corner, waiting for you.
———————————————————-
Steven Gerber is a professional copywriter and
marketing consultant with more than 8 years of
expertise. He is a protige student of Dan Lok
The World’s #1 Website Conversion Expert, and
in Steven’s totally biased opinion simply THE
BEST. You’ll find the latest internet marketing
techniques and tricks at:
http://www.websiteconversionexpert.com
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December 1st, 2006
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